5 Email List Building Tactics for Small Businesses

5 Email List Building Tactics for Small Businesses


Here are a few email list building tactics that you can use to power your small business email list building efforts.

1. Use a Free Giveaway

Small business email list building is not rocket science. In fact, it can be done with little effort, given that you are thinking out of the box. But if you’re not into the DIY thing, then we have a full-service email marketing team ready to take on the task for you. Just contact us to get started.
One of the simplest ways to ramp up your email list building efforts is to run a giveaway or a contest.

Initially, you may think that running a giveaway is complicated or it can only be done by big brands. However, the fact is, it is not only an effective email list building hack but also a simple one to execute. Why? Because when you are giving away free stuff on the Internet, you can have a ton of interested people give you their contact info. 

Regardless of the type of small business you run or the niche you are operating in, you can run a proper giveaway and see real results coming your way.
The bottom line is, giveaways can be an amazing way to take your email list building to the next level. However, do keep in mind that you still need to have a strategy up your sleeve. In other words, you need to invest time/money to ensure that your giveaway is successful, with enough preparation. The easiest way to do this is to work with a professional email marketing agency.

Most importantly, you need to put in the effort to build a relationship with the leads you gain so that you can convert them into customers/clients.

2. Gate Your Valuable Content

If you are already giving away valuable content to your website visitors, then you could try gating some of to get visitors to subscribe to your email list.
An email address is valuable to most people, which is why they have a difficult time parting from it. You need to figure out a way to get them to give you their email address and feel good about it. The most common and probably the most result-oriented way to do this is create an ethical bribe in the form of gated content that gives real value to prospects in exchange of their email address.

The only difference between regular content on your site and gated content is while the former is open to all, the later is hidden. For instance, you may want to keep 75% of your content available to everyone, and the rest 25% is behind the wall. This could your high-value content such as detailed guides, research reports, white papers, ebooks, etc. 

What you’re doing here is using your existing content to increase the size of your email list. However, keep in mind that people who give their email address expect to see high-value material that is worth it. So instead of gating any type of content, only gate content that you know delivers a ton of value.

Here are a few things to keep in mind…

  1. Go Specific: In order to show prospects that you have something of value, your gated content should be specific enough. In other words, it should be focused on “one problem, one solution” so that your target audience can derive value from it right away. The problem you address should be real and the solution you give should work. 
  2. Focus on Quality: Instead of trying to add fluff content to your ethical bribe and making it bloated, focus on giving quality information that is useful to your target audience. If you can deliver real value in two pages, that’s enough. 
  3. Use Instant Gratification: Keep in mind that converting visitors into subscribers is only the first step. You still need to keep them. Which is why it’s important that your subscribers feel instantly gratified with the content they receive after subscribing. They should feel the benefit right away.

If you manage to make your open-to-all content high quality and give people a clear idea of what they can expect, then you should have a good percentage of your website visitors wanting to give you their email address.

3. Make It Easier to Sign Up

In order to get more people to join your email list, it’s important that you make whole process easier. Even though this may seem to be an obvious tip, it’s not uncommon to see websites with the signup form tucked away somewhere hard to find. You need to ensure that your sign-up form or forms are displayed at all the prominent places of your website, along with a clear call to action.

Here are a few common, high-converting spots on your website to display your sign-up form:

Navigation Bar – Your website visitors may not be actively searching for your email sign up form, but they still expect to see important links displayed in the navigation bar of a website. Whether it is a link to your newsletter or your free eBook, use the navigation bar to add more subscribers.

Feature Box – This happens to be a highly sought-after way to grab the attention of website visitors and grab their contact information. A feature box is nothing but a subscription box that is placed above-the-fold of your homepage or other important pages. It contains information about your offer along with a strong call to action.

Content Pages – If you have a blog where you regularly publish blog posts or other pages on your site with content, you can place a simple email opt-in at the end of each content piece. People who enjoy reading your content may want to stay updated by receiving more such content in their email inbox.

4. Leverage Facebook Lead Generation Ads

When it comes to quality email list building, there is one method that’s underutilised… Facebook Lead Generation Ads.

 While there are many ways to advertise on Facebook, lead gen ads are in a league of their own. When you run a Facebook lead generation campaign, you can display your ads to a laser-targeted audience along with a specific lead-capture form that interested people fill out. And since Facebook has the biggest user base, you shouldn’t have a problem finding people interested in your offer.

 The best part is the fact that this form is pre-populated with their email address that is connected to their Facebook account. This not only makes the process of getting sign-ups easier but it also much quicker, especially when it is carried out via mobile devices.

 The reason why Facebook lead ads are great for email list building is that they are designed to help you convert more users into subscribers. In fact, Facebook launched lead generation ads to combat the problem of bad landing pages and giving users a much faster experience.

Here are three main advantages of Facebook lead gen ads:

  1. Users do not have to leave Facebook, which increases the chances of conversion. 
  2. Once the emails have been gathered, you can automatically import them to your email service provider. 
  3. You get access to clear stats that tell you how well the ad campaign is working

Even though Facebook lead generation ads are not free, they are worth it. If you have the budget and want to invest it in the right direction, then you may want to power your email list building with Facebook ads. If you’ve never created a Facebook lead gen ad before, our Facebook advertising experts can set that campaign up for you.

5. Create a Content Upgrade

A content upgrade is a specific kind of lead magnet or bonus content that you give away in exchange for an email address. What makes it different than a regular “site-wide” lead magnet is the fact that it is attached to a blog post. In fact, it adds to the value of content that is already valuable. Which makes content upgrade unique in its own way.

 Now, site-wide lead magnets work great. But if you want to take your email list building to the next level, then you need to create these smaller, power-packed, and laser-focused lead magnets that directly relate to the content your readers are already reading.

Content upgrades work because they enhance the value of your content. They offer readers more support by acting as a free resource. The additional work that is required to create the content upgrade may seem daunting. However, the results that you can achieve make it totally worth it. Still too daunting for you? We have a highly experienced content marketing team that can help you create these pieces to boost your business growth.

Here are a few content upgrade ideas you can use to upgrade your email list building:

  1. A curated list of relevant, helpful tools or resources
  2. Additional related content that touches some more unique points
  3. A quick start guide to help readers take action on your blog content
  4. A checklist that enhances the value of long, detailed blog posts.
  5. Video version of the blog post giving visual instructions

The content upgrades you create don’t have to be too complicated or heavy. In fact, keep them light and valuable. See them as an additional resource that helps your readers get the most out of your blog.

Email List Building

Now that you have the tactics you need, you’re ready to start building your list of email subscribers! If want to get started now, but don’t have the time or simply don’t have the skills to create the email content, we have both. If email marketing help is what you need, then just complete the form on our contact page, and we will chat about how we can help boost your email marketing campaign.

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