What Is Social Media Advertising?

What Is Social Media Advertising?

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The ever-changing world of technology has made social media a significant business tool in our lives. With over 1.7 billion monthly active users on Facebook alone; Social media is clearly a great way business can reach their target market. Whether we are checking in on relatives that live far away, messaging old college friends, or even posting pictures of your most recent vacation, businesses still have access to our news feeds, and most importantly…. they have our attention.

Businesses can use Social Media in many ways to accomplish their goals, but not all social media platforms fit your business. To maximise your ROI and effectively use Social Media Platforms it is CRITICAL to ask yourself the following questions:

Who am I?​

Who are you? Your company’s brand needs to be consistent across all public platforms. It is important that the brand is clear and thoughtful. How will you expect people to recognise who you are if you don’t even know!

What do I have to offer?​

What products/services do you provide? What you offer needs to be socially tangible. If your customer cannot understand what you offer or you do not have images/videos, it is very difficult to generate engagement/awareness. Social Media is visual.

Who is my audience?​

This is one of the most IMPORTANT parts of finding out where you belong on Social Media. Whom is your product/service for?

You must clearly define your target market before engaging in any paid social media advertising. Having a defined target market will ensure that your advertising dollars are spent in the most effective way. Knowing specific demographics, interests, and behaviours is extremely beneficial.

Where is my audience?​

Once you have defined your audience you must find where your business can find them. Below is a guide to where your business can fit into major Social Media platforms.

Facebook – Everyone (B2C/B2B)
Pinterest – Ecommerce, fashion, photographers, jewelers, DIY (B2C)
Twitter – Brands, News Organizations, Customer Service (B2C/B2B)
Instagram – Restaurants, Food, clothing/fashion, technology, designers, etc. (B2C)
LinkedIn – Business Minded Professionals (B2B/B2C)

Is my website prepared?​

Website preparation is necessary for a successful Social Media advertising campaign. Most paid advertisements will go directly to your website when clicked. Therefore, you must ensure that your website is clear, easy to navigate, and your products/services are easy to view. This will maximize your efforts to get conversions. Another important factor to take into consideration when preparing your website is making sure it is mobile-friendly. Nearly 80% of social media time is on mobile devices.

If you have clear and complete answers to these questions then you should seriously consider your business on Social Media.

It is a fast and effective way to generate traffic, engage with your customers, and build brand awareness (if done properly).

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